Sly Saint
Senior Member (Voting Rights)
23andMe provided information purporting to be about your personal health and ancestry. All you had to do was spit in a tube and give them some money, and in return you’d get a very glossy map of your genetic genealogy, and some info on the probability that you like the taste of coriander, or your skin flushes when you’re drunk, or whether you have sticky or wet earwax, or your eye colour – things you might have already known, if you have ever looked in a mirror, or stuck your finger in your ear. If you look carefully, they did give solid info on the science underlying the results, but who reads the small print?
Your DNA is your most private data. The billions of letters of genetic code in your cells are unique to you, and always will be, in the whole history and future of humankind, even if you are an identical twin. It contains the history of your family, of our species, and of life on Earth. It harbours the most personal conceivable information about your family, your life and health. And that is what 23andMe wanted.
The company has just filed for bankruptcy, and this does not sadden me. It didn’t invent direct-to-consumer genomics, but it made big data big business. The genius of its business model was not simply to get you to volunteer this personal data to a private company, but to persuade you to actually pay to give it to them. It then commercialised your DNA by selling it on to pharmaceutical companies, which would use it to develop drugs, ultimately for profit. It was the type of racket that a mob boss might look on and say: “And this is legal?” There was always an opportunity to opt out, but most people did not, because who reads the small print? And what did you get in exchange? A scientific trinket.
As a geneticist, I will not mourn 23andMe and its jumble of useless health information