The Continued Influence Effect (CIE) suggests that people continue to rely on misinformation even after it has been corrected because once misinformation fills a gap in our mental model, it's hard to erase. If we accept that a widely publicised claim is false, we are left without a satisfying alternative explanation, and the original, even if incorrect, remains cognitively comfortable (Rich & Zaragoza, 2016).
The role of source credibility in belief updating
As part of my PhD research at University College London (UCL), published in Cognition (Sanna & Lagnado, 2025), I investigated how the perceived reliability of a source affects belief revision. What if people don't reject misinformation because they are incapable of updating their beliefs, but because they don't trust the correction?
These aren't surprising findings.These findings challenge the assumption that people cling to misinformation because they're biased or irrational. Instead, they seem to apply a consistent logic to belief updating, weighing new information based on who delivers it and on previous evidence collected about the claim.
If we want to tackle misinformation, we need to move beyond simply providing factual corrections. Instead, we should focus on making corrections persuasive by considering:
- Source credibility – Are corrections coming from sources people already trust?
- Worldview – Is the message aligned with individuals' pre-existing beliefs?
- Alternative explanations – If misinformation is filling a knowledge gap, what better explanation can we offer?
we should support broader efforts to foster critical thinking and what psychologists call epistemic humility: the ability to recognise our own limits and remain open to the possibility that we might be wrong (Karabegovic & Mercier, 2024).
These skills are not just about identifying errors. They build a mindset of curiosity, reflection, and self-correction; key traits in an age of information overload. Cultivating these habits early could help create a generation better equipped to navigate a complex and often misleading digital world (Lewandowsky et al., 2017).