Personal JustGiving campaign to raise funds for ME/CFS research

josepdelafuente

Senior Member (Voting Rights)
Original title: help with some copy writing for ME research fund-raising effort

Inspired by @Eleanor 's JustGiving page, I want to do some fund-raising for high quality ME research. At the moment, for me, this principally means SequenceME and ResetME.

I've used Claude (an LLM/AI) to make a first draft of the text I'll use for the Just Giving page and social media posts etc.
I'm planning to edit it and re-write some bits so it sounds more like me.

I don't want it to have a "sob-story" vibe, but I do want it to make people give money!
And I (obviously) don't want it to sound like it was written by an AI (even though it was!)

If anyone is up for reading this first draft and giving me feedback, I'd really appreciate it.
You can read it and make "comments" here - https://docs.google.com/document/d/1jGyiTdFSY7om5T4siErW2a9mf4kR49z1TdnAfpRUDLQ/edit?usp=sharing

Also it's here pasted below.

So in true S4ME style - please get stuck in and tear it to shreds!

I mostly stopped marking my birthday a few years ago. Another year passing in illness isn't much of a celebration, and a party is physically out of the question. So this year, I want to make it count for something instead.
I have ME/CFS (myalgic encephalomyelitis/chronic fatigue syndrome). My symptoms started ten years ago, at 27. I was a working musician — teaching children in schools, composing, arranging, playing sessions — and physically active: cycling everywhere, swimming, running, surfing, taking kids on camping holidays. Over several years, the illness gradually took all of that away. At 33, I had to stop working entirely and apply for disability benefits. I'm now 37.

A lot of my friendships have effectively ended — not through any falling out, but simply because I'm not physically able to talk on the phone enough, let alone meet up, to maintain them. I was part of an incredible community of musicians in London, and my participation in that community has been ended by this illness.

I'm not writing this to make anyone feel sorry for me. I'm writing it because this is happening to at least 400,000 people across the UK — and probably over a million including those who developed ME after Covid. Each one has a version of this story.

Whatever you care about most right now — the climate, the economy, the NHS, the state of the world — every one of those problems is harder to solve when hundreds of thousands of people who could be contributing are too ill to leave the house. That's just the UK. Globally, an estimated 24 million people have ME. That's a lot of missing doctors, engineers, teachers, musicians, writers, researchers, and parents. Funding ME research isn't in competition with other causes. It's an investment in getting people back into the world.

And yet ME research is almost unfunded.

Between 2019 and 2024, the UK government spent roughly £6.6 million on ME research — about £1.3 million a year. Meanwhile, the government has never published a figure for what ME costs the benefits system.
So here's a rough estimate: around 400,000 people with ME, averaging £10,000/year in disability benefits through PIP and Universal Credit (deliberately averaged down — the DWP's own data shows only a fraction of people with ME successfully claim, and many receive nothing at all). That puts the annual bill at around £4 billion. That's a ratio of roughly 3,000 to 1: for every £3,000 spent managing the consequences of ME, about £1 goes towards understanding or treating it. The government itself has acknowledged that ME is an underfunded research area. And with ME rates rising since Covid, that benefits bill is only going up.

Decades of the illness being wrongly characterised as psychological — something now rejected by the 2021 NICE guidelines — held back biomedical research and left patients fighting for basic recognition. But the science is finally moving.

There is genuine reason for hope.

SequenceME will sequence the entire genome of 18,000 people with ME and Long Covid — potentially the world's largest 'long-read' whole-genome study of any disease. Building on the landmark DecodeME study (which identified eight genetic signals confirming ME involves the immune and nervous systems), it could identify the biological mechanisms driving ME and point directly towards treatments.
Phase 1 is funded and a pilot has successfully proven the method works. The next phase — sequencing 10,000 participants — needs £7 million, and the full study will cost £20 million. Donations go through Action for ME, a UK charity (Gift Aid eligible).

In Norway, ResetME is a placebo-controlled trial of a drug called daratumumab that showed remarkable results in a pilot study — 6 out of 10 patients markedly improved. It's being funded almost entirely by patients and their families, because public funders won't step up and the drug manufacturer won't offer a discount.

The single most effective thing anyone can do right now — if you're not an ME researcher yourself — is contribute to high-quality biomedical research, and encourage others to do the same.

Instead of a birthday gift, please consider donating.
 
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Great idea - I've been really cheered by the response to mine.

I can't read the whole text right now but just one thing from my experience: on the Justgiving website and on social media shares of your page, only the first bit of 'your story' shows up automatically and you have to click to reveal the rest. People who aren't already motivated to read further will only ever see the first few lines. So it's good to put a short statement of the cause and what your personal connection to it right at the start, then go deeper into the story afterwards.
 
something now rejected by the 2021 NICE guidelines
Most people won't know what this is, but if included I would call it the '2021 NICE guideline for ME/CFS'
And yet ME research is almost unfunded.
This is a slightly awkward phrasing. I would rephrase as 'notoriously underfunded' or something to that effect.
Meanwhile, the government has never published a figure for what ME costs the benefits system.
I would not just focus on welfare spending. The way this is usually communicated is using the 'total economic burden' of X. This captures extra healthcare costs, loss in productivity, etc., not just the extra benefits spending. '.....never quantified the total economic burden of ME/CFS' if you want to keep it brief. I would probably get rid of your back-of-the-envelope benefits calculation and instead focus on research underfunding, which is better quantified.
The single most effective thing anyone can do right now — if you're not an ME researcher yourself — is contribute to high-quality biomedical research, and encourage others to do the same.

Instead of a birthday gift, please consider donating.
This is a bit long-winded. 'The most effective thing you can do right now is to help fund high-quality biomedical research, and encourage others to do the same.....'

The paragraph spacing needs sorting, but overall it's pretty good.
 
On a related note - I remember on some other threads a couple of people mentioning some tech people / rich people / philanthropists who have a track record of funding / supporting big medical research projects, but I can't remember who any of them were (the posters or the funders!).|
I might try to reach some rich people. If anyone can remember who they were, let me know!
 
Original title: help with some copy writing for ME research fund-raising effort

Inspired by @Eleanor 's JustGiving page, I want to do some fund-raising for high quality ME research. At the moment, for me, this principally means SequenceME and ResetME.

I've used Claude (an LLM/AI) to make a first draft of the text I'll use for the Just Giving page and social media posts etc.
I'm planning to edit it and re-write some bits so it sounds more like me.

I don't want it to have a "sob-story" vibe, but I do want it to make people give money!
And I (obviously) don't want it to sound like it was written by an AI (even though it was!)

If anyone is up for reading this first draft and giving me feedback, I'd really appreciate it.
You can read it and make "comments" here - https://docs.google.com/document/d/1jGyiTdFSY7om5T4siErW2a9mf4kR49z1TdnAfpRUDLQ/edit?usp=sharing

Also it's here pasted below.

So in true S4ME style - please get stuck in and tear it to shreds!

I mostly stopped marking my birthday a few years ago. Another year passing in illness isn't much of a celebration, and a party is physically out of the question. So this year, I want to make it count for something instead.
I have ME/CFS (myalgic encephalomyelitis/chronic fatigue syndrome). My symptoms started ten years ago, at 27. I was a working musician — teaching children in schools, composing, arranging, playing sessions — and physically active: cycling everywhere, swimming, running, surfing, taking kids on camping holidays. Over several years, the illness gradually took all of that away. At 33, I had to stop working entirely and apply for disability benefits. I'm now 37.

A lot of my friendships have effectively ended — not through any falling out, but simply because I'm not physically able to talk on the phone enough, let alone meet up, to maintain them. I was part of an incredible community of musicians in London, and my participation in that community has been ended by this illness.

I'm not writing this to make anyone feel sorry for me. I'm writing it because this is happening to at least 400,000 people across the UK — and probably over a million including those who developed ME after Covid. Each one has a version of this story.

Whatever you care about most right now — the climate, the economy, the NHS, the state of the world — every one of those problems is harder to solve when hundreds of thousands of people who could be contributing are too ill to leave the house. That's just the UK. Globally, an estimated 24 million people have ME. That's a lot of missing doctors, engineers, teachers, musicians, writers, researchers, and parents. Funding ME research isn't in competition with other causes. It's an investment in getting people back into the world.

And yet ME research is almost unfunded.

Between 2019 and 2024, the UK government spent roughly £6.6 million on ME research — about £1.3 million a year. Meanwhile, the government has never published a figure for what ME costs the benefits system.
So here's a rough estimate: around 400,000 people with ME, averaging £10,000/year in disability benefits through PIP and Universal Credit (deliberately averaged down — the DWP's own data shows only a fraction of people with ME successfully claim, and many receive nothing at all). That puts the annual bill at around £4 billion. That's a ratio of roughly 3,000 to 1: for every £3,000 spent managing the consequences of ME, about £1 goes towards understanding or treating it. The government itself has acknowledged that ME is an underfunded research area. And with ME rates rising since Covid, that benefits bill is only going up.

Decades of the illness being wrongly characterised as psychological — something now rejected by the 2021 NICE guidelines — held back biomedical research and left patients fighting for basic recognition. But the science is finally moving.

There is genuine reason for hope.

SequenceME will sequence the entire genome of 18,000 people with ME and Long Covid — potentially the world's largest 'long-read' whole-genome study of any disease. Building on the landmark DecodeME study (which identified eight genetic signals confirming ME involves the immune and nervous systems), it could identify the biological mechanisms driving ME and point directly towards treatments.
Phase 1 is funded and a pilot has successfully proven the method works. The next phase — sequencing 10,000 participants — needs £7 million, and the full study will cost £20 million. Donations go through Action for ME, a UK charity (Gift Aid eligible).

In Norway, ResetME is a placebo-controlled trial of a drug called daratumumab that showed remarkable results in a pilot study — 6 out of 10 patients markedly improved. It's being funded almost entirely by patients and their families, because public funders won't step up and the drug manufacturer won't offer a discount.

The single most effective thing anyone can do right now — if you're not an ME researcher yourself — is contribute to high-quality biomedical research, and encourage others to do the same.

Instead of a birthday gift, please consider donating.
I’m sorry but I’d be careful about that para about what ME costs everyone. It seems to assume 400,000 people are getting benefits and not working when nothing could be further from the truth. It’s incredibly worrying ai came up with that. Particularly given eg the reviews focusing on pip etc atm. It’s something like less than 20,000 even access pip. And many of those might do so having other comorbidities. But I don’t think your fundraiser should be focusing on that very political risky part atm anyway even if it was accurate. I can see how others who are not being kind would love to use that and how those who don’t think we are that ill would take those estimates they are funding all that and it really being worrying.

And really ill people managing to claim at all seems to be an ongoing battle nevermind those dragging through work at moderately ill making themselves disabled for life and begging for adjustments. That’s where most of us are until we have been effectively destroyed and maybe too ill by that time to even go thru processes to then access what we are entitled to or need (people don’t realise you can be that ill and outcast). So it misrepresents the pwme and the facts.

But could also risk not helping with pwme being made a target as ‘cutting down on sick benefits’ is a pr campaign at the moment. This stuff risks taking us back to the old days (and maybe is where ai got it from) in representing who we are.

On the other hand imagine if we weren’t ill and could have been productive to fulfil our talents and not also bullied and undermined on top, so there is something that isn’t as simplistic as the above that’s to do with keeping us ill costs a lot more - but it’s not that taxpayers are paying to support all the pwme.
 
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Hey @bobbler thanks for the feedback!

I've just been trying to work out how the quote function works but I don't understand it. So I'll put your points in italics.
[edit: thanks @forestglip for helping me out with the quotes! I think that has worked now]

"I’m sorry but I’d be careful about that para about what ME costs everyone."
Can you be more specific than "be careful"?

"It seems to assume 400,000 people are getting benefits and not working when nothing could be further from the truth."
I think it's 100% clear that it doesn't assume 400,000 people are getting benefits - it is immediately followed by "averaging £10,000/year in disability benefits through PIP and Universal Credit (deliberately averaged down — the DWP's own data shows only a fraction of people with ME successfully claim, and many receive nothing at all)"
So not only does it not assume 400,000 people are getting benefits, it makes it very clear that 400,000 people aren't getting benefits.
Also - to say "nothing could be further from the truth" I think is very innaccurate! It's not that far off the truth. A lot of people are not working and getting benefits. Like me, for example.

"It’s incredibly worrying ai came up with that."
Oh, no that part was all me. AI didn't come up with that.

"But I don’t think your fundraiser should be focusing on that very political risky part atm anyway even if it was accurate."
Fair enough - my aim was to be as pragmatic as possible - how do I think I can get the largest number of people to contribute the most money possible, as (in my opinion) that's the best way to get us all out of this situation.
I don't see it as particularly politically risky.

"I can see how others who are not being kind would love to use that and how those who don’t think we are that ill would take those estimates they are funding all that and it really being worrying."
I'm a bit confused about this - it's a fact that the DWP is spending a lot of money on benefits for disabled people, including people with ME. They're spending a lot of money on me, for certain. They definitely should be spending even more on benefits for disabled people (including pwME) than they are, because as we know - lots of people are rejected who should receive benefits, lots of people are too intimidated to apply etc. And as mentioned in the text - I had to make an estimate because the DWP haven't published good info (that I've been able to find).
"So it misrepresents the pwme and the facts."
I disagree. I don't see how it could be interpreted as "misrepresenting" pwme, and I disagree that it misrepresents the facts. The facts (if you're talking about total UK benefits bill for pwME) are not clear enough to be misrepresented, as far as I know.

"But could also risk not helping with pwme being made a target as ‘cutting down on sick benefits’ is a pr campaign at the moment."
I'm aware of that narrative in the media, I don't believe this fund-raising campaign in any way contributes to that. The point it's making is that the imbalance between the amount spent on managing the consequences of the illness, and research into the illness, is way off what it should be. I think that's very clear in the text.

"This stuff risks taking us back to the old days (and maybe is where ai got it from) in representing who we are."
I disagree.

"On the other hand imagine if we weren’t ill and could have been productive to fulfil our talents and not also bullied and undermined on top, so there is something that isn’t as simplistic as the above that’s to do with keeping us ill costs a lot more"
I'm a bit confused - I think your point is the exact point I'm making in my text, unless I have misunderstood something.
I gave (briefly) my personal experience and illustrated how much it has cost me - losing my career, friendships, family relationships, etc.
"but it’s not that taxpayers are paying to support all the pwme"
Indeed - which is why I don't make that point.
(edit: and actually - taxpayers are paying to support me, that's a fact. And a lot of other people with ME. Which I think is right, given the situation. But I would prefer a situation where the illness has been researched enough that it's understood, there are treatments, even cures, and I can go back to work and support myself.)
 
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I've just been trying to work out how the quote function works but I don't understand it. So I'll put your points in italics.

If you highlight text, there should be a popup like this:
iMarkup_20260324_110923.jpg

Pressing Reply instantly adds it to the message box as a quote.

Pressing Quote adds it to a hidden list of quotes that you can then insert into the message box with the "Insert Quotes" button that appears near the message box.
 
Just for any very foggy people wanting to donate...the site doesn't only accept Apple Pay, you just have to change the default payment method (took me several minutes to work that one out :rolleyes: ).

Also, the amount of the tip to Just Giving can be changed, and isn't mandatory anyway.

I'm so sorry about the music, @josepdelafuente. Never played professionally, but I've some idea of the depth of the loss.
 
Just for any very foggy people wanting to donate...the site doesn't only accept Apple Pay, you just have to change the default payment method (took me several minutes to work that one out :rolleyes: ).

Also, the amount of the tip to Just Giving can be changed, and isn't mandatory anyway.

I'm so sorry about the music, @josepdelafuente. Never played professionally, but I've some idea of the depth of the loss.
Thanks Kitty for the tips! Very useful. and for the condolences :heart:
 
Hey @bobbler thanks for the feedback!

I've just been trying to work out how the quote function works but I don't understand it. So I'll put your points in italics.

"I’m sorry but I’d be careful about that para about what ME costs everyone."
Can you be more specific than "be careful"?

"It seems to assume 400,000 people are getting benefits and not working when nothing could be further from the truth."
I think it's 100% clear that it doesn't assume 400,000 people are getting benefits - it is immediately followed by "averaging £10,000/year in disability benefits through PIP and Universal Credit (deliberately averaged down — the DWP's own data shows only a fraction of people with ME successfully claim, and many receive nothing at all)"
So not only does it not assume 400,000 people are getting benefits, it makes it very clear that 400,000 people aren't getting benefits.
Also - to say "nothing could be further from the truth" I think is very innaccurate! It's not that far off the truth. A lot of people are not working and getting benefits. Like me, for example.

"It’s incredibly worrying ai came up with that."
Oh, no that part was all me. AI didn't come up with that.

"But I don’t think your fundraiser should be focusing on that very political risky part atm anyway even if it was accurate."
Fair enough - my aim was to be as pragmatic as possible - how do I think I can get the largest number of people to contribute the most money possible, as (in my opinion) that's the best way to get us all out of this situation.
I don't see it as particularly politically risky.

"I can see how others who are not being kind would love to use that and how those who don’t think we are that ill would take those estimates they are funding all that and it really being worrying."
I'm a bit confused about this - it's a fact that the DWP is spending a lot of money on benefits for disabled people, including people with ME. They're spending a lot of money on me, for certain. They definitely should be spending even more on benefits for disabled people (including pwME) than they are, because as we know - lots of people are rejected who should receive benefits, lots of people are too intimidated to apply etc. And as mentioned in the text - I had to make an estimate because the DWP haven't published good info (that I've been able to find).

"So it misrepresents the pwme and the facts."
I disagree. I don't see how it could be interpreted as "misrepresenting" pwme, and I disagree that it misrepresents the facts. The facts (if you're talking about total UK benefits bill for pwME) are not clear enough to be misrepresented, as far as I know.

"But could also risk not helping with pwme being made a target as ‘cutting down on sick benefits’ is a pr campaign at the moment."
I'm aware of that narrative in the media, I don't believe this fund-raising campaign in any way contributes to that. The point it's making is that the imbalance between the amount spent on managing the consequences of the illness, and research into the illness, is way off what it should be. I think that's very clear in the text.

"This stuff risks taking us back to the old days (and maybe is where ai got it from) in representing who we are."
I disagree.

"On the other hand imagine if we weren’t ill and could have been productive to fulfil our talents and not also bullied and undermined on top, so there is something that isn’t as simplistic as the above that’s to do with keeping us ill costs a lot more"

I'm a bit confused - I think your point is the exact point I'm making in my text, unless I have misunderstood something.
I gave (briefly) my personal experience and illustrated how much it has cost me - losing my career, friendships, family relationships, etc.


"but it’s not that taxpayers are paying to support all the pwme"
Indeed - which is why I don't make that point.
Yes and btw it’s great you are doing this so good luck!

I just think ai has picked up on an assumption all pwme are getting sickness benefits of some kind is ‘the big cost’

I’m not great today but I don’t think it’s hard to get that you can’t suggest 20times as many people access them as do. So you can’t say it.

And it’s particularly dangerous in current climate to tell people this when they aren’t at a time where things are being stoked up to see sickness benefits in a certain way politically as if loads are on it who don’t need to be.

At a time when lots of very ill pwme struggle to get anything and are made very ill by the process as a separate issue.

Yet ironically most don’t or can’t even if they are ill enough to warrant them . This suggests to those wanting to read it that way (and how things are there are more who feel like that) as if all pwme are on benefits or not working. It’s vastly not true that anywhere near 400,000 pwme get or apply for anything. And would be incredibly problematic to suggest that. So they’ll get the assumption ‘cos they are ill’ even tho they don’t apply for anything and actually getting any of these is particularly hard for pwme not least because of misinformation and how ill they are making completing the process near inaccessible.

Out in the world politically atm the idea that everyone feels broke because of the benefits bill and particularly sickness benefits is a big thing. And we have all the reviews partly because of this feeling. Cfs and me had decades of press articles that led to tropes of ‘lying in bed all day’ .

There are many who still see these things as ‘handouts’ they are paying tax towards etc so will see an untrue figure of 400,000 x 10,000 as millions and billions they’ve been ‘costing the country’ personally paying out and maybe only met the odd milder person with cfs . I won’t even grace the page with other commonly assumed things (cos there’s no test for it) people say and think but suggesting there’s a massive number of benefits going to those saying they have me/cfs is not a good idea atm when it isn’t correct.

These things sadly get used and seen that way unless there is nuance and worst thing is we actually have an issue the opposite way where lots of extremely ill people get that assumption even when they don’t get any befits.

The sad thing is we have lots to say about all of us having had talents to contribute that decisions to do no research and attitudes stopping adjustments kaiboshed so there is lots to say there
 
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