As a layperson wrt to trials, but with experience from project management, I thought the idea was to build more and more reliable information as you go, because there is always a tradeoff between the cost of the trial and the reliability of the data.
Most ideas will not pan out, so testing every idea with a full scale trial is simply too reaource intensive. So you do a small and possibly uncontrolled trial to see if there is at least a chance that a larger trial will be positive. In product design this is similar to the concept of MVP - minimum viable product.
Arguing after the fact that we’d have been further along if they did a more comprehensive trial from the beginning is a non-starter, because at the time they made the decision on what kind of trial to do, they didn’t have enough information to justify the use of resources a larger trial would require.