TW: this is about end of life care as a campaign. Just seen the following ad from Marie Curie on facebook: (1) Marie Curie UK - End of life care is stretched to its limit. We... | Facebook It's 'action point' is to sign a petition. Text is: "End of life care is stretched to its limit. We can't let the crisis continue. This election, we need action." Then on ad: "Too many people are dying in pain, in poverty, and alone."
The page it links to is: Marie Curie Campaigns and it include: Both a heads-up in case anyone wants to sign. But also I think that this is sufficiently clear, with a defined ask as an example for ME/CFS campaigns (although I think we might need to be more specific in detail as to what eg 'good care' is for ME/CFS because eg some think their treatment is great when it is the opposite of what is being asked for).