Things would be so much simpler and easier if medical claims had to at least meet advertising standards. Most of the claims made about such medical treatments would not be allowed if they were commercial products or services. Even more so in a B2B context, they would all run afoul of whatever contracts or service agreements for deliverables. They would get sued out of business and likely face prosecution. What happened to Theranos, basically, which likely mostly failed because they were in a B2B context.
I don't know why there is such an exemption. It makes no sense. Because a lot of those are technically products and services, but health claims are exempt as long as they remain vague enough, and even at that there is a lot of leeway that few other industries can get away with.
