Thank you for these blog posts
@MittEremltage , especially the careful breakdown of how vague the BHC section on neuroplasticity really is. Their response only highlights the problem: either they don’t understand what these programs involve, or they won’t. Either they haven’t read, or are unwilling to engage with the NICE reasoning behind the warning against them.
On the one hand, they claim to support the NICE guidelines. On the other, they include language that undermines those very guidelines by legitimizing the same type of interventions NICE explicitly warns against.
It’s not just vague, it’s internally inconsistent. And it’s becoming harder to believe this is unintentional. The language BHC uses to defend their position is almost identical to what advocates of brain training programs say themselves. From a patient perspective, it raises concerns about underlying bias, alignment, or even promotion, whether formal or informal.
Unfortunately, BHC has previously shown an unwillingness to listen to patient concerns about brain training programs, and they seem to be continuing that pattern now.
This situation is deeply concerning. I hope BHC will revise the recommendation to match NICE’s clear warning, and stop making claims that simply aren’t accurate. Either you stand fully with NICE or you don’t. The nature of these brain training programs leaves no room for middle ground.