I think the point is when a description resonates with people.“Blocked drains” whilst a cutting remark, is an ideal example. Cutesy headlines and explanations for complex science is the world we live in.
People think there’s something not shifting, something a bit cyclical about their symptoms, a feeling of being poisoned inside.
“Brain not clearing up properly” fits this, and also with the “fragments of virus the body can’t clear” narative that people like.
That’s exactly why “Perrin Technique” is popular- to massage the blocked areas. Get them cleared properly, move the poison/fragments/debris on.
See also the ubiquitous “inflammation” which is bandied around constantly.