#MEAction Millions Missing 2026 Campaign Announced

ahimsa

Senior Member (Voting Rights)

#MEAction said:
This #MillionsMissing, we are Frail and Furious! This May, we will come together to show the world how devastating this disease is. We ask you to share your story on social media, once again, about what it’s like to live with this serious, complex medical condition in order to get the recognition we need and deserve.

In the U.S., our community risks losing their government health insurance (Medicaid) unless they can prove they have a "serious or complex medical condition” in order to get a "medically frail" exemption from new work requirements.

In the UK, individuals are at risk of starving in hospitals because ME is still not taken seriously. Doctors and researchers still psychologize ME, despite the updated NICE guidelines.

Globally, ME is severely underdiagnosed, and there are still few ME clinicians available. We often face the danger of being misdiagnosed and admitted for psychiatric care in some countries.

All of these injustices happen because ME is not taken with the seriousness we deserve. It’s why we are asking you to amplify the medical frailty of ME. We are frail and furious and we need you to join this fight!

This web page has links for more info on USA, UK, and Global actions. (some still TBD)

Toolkit (Google doc):


More details in the #MEAction news thread:

 
There's now a page on the #MEAction website about storytelling, encouraging all people with ME to share their story online:


This web page has a link to the 2026 Millions Missing toolkit (shared in this thread earlier, but the document might have updates) as well as two videos with storytelling tips.

The first video (less than 3 minutes long) is from Shalida Dobbins and includes a transcript.

The second video (2 hours) and is a recording of storytelling training by Kirsten Farrell for last year's Millions Missing.

May 12 is coming up soon! It's hard to believe today is the last day of April.
 
I’m glad they are doing something, but I’m really fed up of these types of campaigns. I don’t want to share my story, I’m a private citizen and I don’t want to think about my ME journey or what it’s taken from me, in public.Its bad enough in private.
Just give me some care. Health, Social, whatever.
 
I’m glad they are doing something, but I’m really fed up of these types of campaigns. I don’t want to share my story, I’m a private citizen and I don’t want to think about my ME journey or what it’s taken from me, in public.Its bad enough in private.
Just give me some care. Health, Social, whatever.
I am a bit jaded just because I don't think a lack of knowledge of the disease is what is holding us back, government and medical prejudice is. These campaigns aren't going to change that prejudice nor will they really hit with the media to try and force the issue.
 
I am a bit jaded just because I don't think a lack of knowledge of the disease is what is holding us back, government and medical prejudice is. These campaigns aren't going to change that prejudice nor will they really hit with the media to try and force the issue.
I just think they need a better campaign, it’s not going to ”cut through” as you say, and the only box it’s ticking is community involvement.
 
TL;DR summary: An attempt to explain, from my completely unofficial point of view, why this campaign uses personal stories.

====
I hope no one feels pressured to tell their personal story! It's perfectly fine if folks don't want to share their story. If this campaign does not feel right to you, for whatever reason, please choose some other way to participate in May 12 advocacy.

I hope my reposting links from #MEAction does not make anyone feel like this campaign is the only way! Please do whatever action(s) feel right to you. There are Blue Sunday tea parties, for example.

That said, let me share some thoughts on personal storytelling and its impact on change, especially when it comes to politics.

I used to think that the most important way to impact politicians was by using data. Show them the numbers and surely they will get it. Show them how underfunded ME/CFS is. Show them how many people in their district probably have ME/CFS (e.g., take district population and show the estimated number with ME/CFS based on illlness prevalence). Share the relative disease burden, and the percentage of patients who are able to work, if you can find that information. This is the kind of data I used to include in my letters/emails to my Congress reps.

Then in 2016, as part of an #MEAction campaign, I had an in person meeting with my US Congress Representative (actually, I met with one of their staff members). I was surprised to see that the impact from telling my personal story was much stronger than any of the facts I shared. This person was more receptive to my list of "asks" (I can't remember what goals we had that year) after my story was finished.

I can't tell you exaclty *why* it worked so well, but it did. And it finally made sense to me why so many advocacy campaigns - not just for ME/CFS, but also for many other causes - rely so much personal stories.

Another factor to consider is that these representatives and their staff can change over the years. I got a new congressional representative a couple years ago (redistricting). But even when the representative does not change their staff often has turnover. This means new people might be screening email or answering the phone. My email might be how they first learn about ME/CFS. So each time I share my personal story, whether it's via social media or as part of an email/phone call to my congressional rep, my story could reach someone new.

The last factor to consider about why this campaign was chosen is that in the US there are laws being proposed to change Medicaid eligibility to add a work requirement. (Medicaid is a government insurance program) People who have a disability are supposed to be exempt. But we know that folks with "invisible" illness have trouble getting disability insurance that would show they can't work. Many people with ME/CFS, Long Covid and other chronic illnesses do not have any official disability determination to help them get an exemption.

Telling personal stories is an attempt to convince lawmakers to put these illnesses into a category where people will qualify for Medicaid without having a work requirement. Again, this storytelling tactic seems to work well when talking with legislators.

I'm probably not doing a very good job describing this so here's a quote from the #MEAction website:
This #MillionsMissing, we are Frail and Furious! This May, we will come together to show the world how devastating this disease is. We ask you to share your story on social media, once again, about what it’s like to live with this serious, complex medical condition in order to get the recognition we need and deserve.
In the U.S., new Medicaid rules will force people with ME and Long COVID to work 80 hours per month or lose their government health insurance, unless they can prove they have a "serious or complex medical condition” in order to get a "medically frail" exemption.

We know that both are true for the majority of our community but, once again, we are having to fight to prove this to our health leaders. When ME is overlooked, people are denied the protections, services, and support that medically frail patients are supposed to receive.

I know this post is long but I hope at least some of it was helpful.
 
An update from #MEAction on MillionsMissing:

"How to Participate in #MillionsMissing 2026"


Includes more information on storytelling, lists the in-person events planned in the USA and UK, and how to help protect Medicaid (US folks can sign a letter sent to the HHS Secretary).
 
TL;DR summary: An attempt to explain, from my completely unofficial point of view, why this campaign uses personal stories.

====
I hope no one feels pressured to tell their personal story! It's perfectly fine if folks don't want to share their story. If this campaign does not feel right to you, for whatever reason, please choose some other way to participate in May 12 advocacy.

I hope my reposting links from #MEAction does not make anyone feel like this campaign is the only way! Please do whatever action(s) feel right to you. There are Blue Sunday tea parties, for example.

That said, let me share some thoughts on personal storytelling and its impact on change, especially when it comes to politics.

I used to think that the most important way to impact politicians was by using data. Show them the numbers and surely they will get it. Show them how underfunded ME/CFS is. Show them how many people in their district probably have ME/CFS (e.g., take district population and show the estimated number with ME/CFS based on illlness prevalence). Share the relative disease burden, and the percentage of patients who are able to work, if you can find that information. This is the kind of data I used to include in my letters/emails to my Congress reps.

Then in 2016, as part of an #MEAction campaign, I had an in person meeting with my US Congress Representative (actually, I met with one of their staff members). I was surprised to see that the impact from telling my personal story was much stronger than any of the facts I shared. This person was more receptive to my list of "asks" (I can't remember what goals we had that year) after my story was finished.

I can't tell you exaclty *why* it worked so well, but it did. And it finally made sense to me why so many advocacy campaigns - not just for ME/CFS, but also for many other causes - rely so much personal stories.

Another factor to consider is that these representatives and their staff can change over the years. I got a new congressional representative a couple years ago (redistricting). But even when the representative does not change their staff often has turnover. This means new people might be screening email or answering the phone. My email might be how they first learn about ME/CFS. So each time I share my personal story, whether it's via social media or as part of an email/phone call to my congressional rep, my story could reach someone new.

The last factor to consider about why this campaign was chosen is that in the US there are laws being proposed to change Medicaid eligibility to add a work requirement. (Medicaid is a government insurance program) People who have a disability are supposed to be exempt. But we know that folks with "invisible" illness have trouble getting disability insurance that would show they can't work. Many people with ME/CFS, Long Covid and other chronic illnesses do not have any official disability determination to help them get an exemption.

Telling personal stories is an attempt to convince lawmakers to put these illnesses into a category where people will qualify for Medicaid without having a work requirement. Again, this storytelling tactic seems to work well when talking with legislators.

I'm probably not doing a very good job describing this so here's a quote from the #MEAction website:



I know this post is long but I hope at least some of it was helpful.
I understand all of that but telling your story in person to a politician hits differently to a social media campaign.

As I say I have no issue with the campaign per se, I’m just fed up of being asked to talk/video/photograph myself and talk about myself.

There is certainly a place for telling people’s stories in campaigning, but I feel it’s becoming hackneyed. MP’s tell stories of named constituents in parliamentary debates, charity adverts always focus on a named person experiencing an issue (“Sarah has to walk three miles to a well for water…” or “Robert is only four but has never been able to see…”)
Social Media is full of people telling others their story.

It might be different outside of the UK but for me, it’s been done, and done, and done.
I’m the one who has done and done and done it and nothing has changed, I’m no better off. What does it say, when we all repeatedly tell our stories and nobody cares?
 
You're quite right, @ahimsa. While it's true that some people are swayed more by data and economic figures, it really hasn't worked out well for us, and, regardless of that, there are people who better respond to personal stories. Might as well cover all angles.

It's easy to fall prey to the idea that our societies, our governments, and especially health care systems are rational and are more persuaded by rational, factual arguments. In reality, even when it comes to experts, very little of this actually matters. If it did, we wouldn't even be in this mess.
 
I understand all of that but telling your story in person to a politician hits differently to a social media campaign.

As I say I have no issue with the campaign per se, I’m just fed up of being asked to talk/video/photograph myself and talk about myself.

There is certainly a place for telling people’s stories in campaigning, but I feel it’s becoming hackneyed. MP’s tell stories of named constituents in parliamentary debates, charity adverts always focus on a named person experiencing an issue (“Sarah has to walk three miles to a well for water…” or “Robert is only four but has never been able to see…”)
Social Media is full of people telling others their story.

It might be different outside of the UK but for me, it’s been done, and done, and done.
I’m the one who has done and done and done it and nothing has changed, I’m no better off. What does it say, when we all repeatedly tell our stories and nobody cares?
Agreed. And it’s not even like there is being something added by those asking going through a process of ‘getting to know’ so picking up on issues they mightnt have known those more severe or those working are getting thrown at them repeatedly or are the least well known or understood or misunderstood aspects to then build on what is a request for making the private and personal public with some promise it will be to some avail that it never is.

I think it is a good point to make that this is a significant sacrifice being requested particularly of the most ill and then there ends up being an attitude as if the less ill help the most ill rather than the other way around when it’s their privacy (and therefore safety) being used but then what is pushed for off the back off that gets taken out if their hand. It’s not an individual offering to stand behind a severe personal going to a meeting with an elected official and spend hours helping them to tell their story just to that person and ensure that person doesn’t ignore it and the effort was worth it for that ill person as what they individually needed for their situation was sorted. Not in this situation.

The most ill often don’t get heard even in the community of what needs to be done , change their priorities sorted and them listened to on the carefully nuance. In the uk the discussions ‘for us’ led to everyone 5yrs in just saying the severe bit could wait again to be discussed probably because no one round that table was severe. Because who gets the voice and seat clearly makes the difference whatever the intentions of ‘of course we will do it for you’ . Well once they’ve given a story how do we know the bits we emphasised were important weren’t ignored and what things we said internally weren’t cherry-picked and deaf-eared. What just hand it over and lose control of our own narrative and how someone else uses us?

Because there is nothing else being the excuse if we ask questions - despite the energy involved for us doing that was inordinate and more than the less ill person asking for it is being asked to sacrifice?

It’s asking ill people to offer their stories, and to do the effort of those themselves and the ownership of that ‘capital’ then be
Ing for something which isn’t based on their individual needs. It would be one thing if them were asking to meet ill people as mediators to check what it is that they need their charities to be doing for them and to make sure they’ve got the nuance right if what would be right for certain groups but not for eg iller or milder as we are a diverse group - hence the nuance. And why things are supposed to be informed and then curated

So I think it’s absolutely right that people ask questions. Those who are illest are not obliged to keep doing this (it’s a huge ask making them more ill and vulnerable they do only on a ‘there’s nothing else so trust/cross fingers it won’t be wasted by those asking for it this time’ and then hope those people ‘do the work’ and ‘use it right’ which is making them do a blank check on the argument’noone else is making promises/asking’ rather than actually having a more specific answer before and giving them a real option)

And we have an obligation that if we use those most ill as a story when we aren’t as ill that we ask ourselves why and check we are using that for them and not just as a warning tale for those not as ill yet wanting to focus on their situation. Whilst leaving those worst off with nothing different other than the energy gone and the privacy gone and no control over how they themselves are discussed because that contract wasn’t made clear before they were asked to hand that over on what basis.

Everyone knows they can tell their story , privately, to a representative- if they are well enough to do so. And that when they do they can at the same time be asking for a certain action/ doing it for a reason.

There might be some power if there is that same ‘good idea’ in the ask that makes it more possible it will be a yes it will happen but also that whatever it is has been well thought through in order that it is actually helpful and not another eg treatment that harms etc. (Which has been the ongoing issue).

So I think this absolutely does need to be discussed. Discussed at a more genuine and honest level than what has come back where the specifics I’ve just from a few minutes mentioned have had the work done and are discussed not very ill people just again being told publicly to do the work again with the actual work making it doable and worthwhile missing.

We do have a funny situation in the community where those most ill find what they do and are asked for or contribute is dismissed as ‘not work’ and ‘not experience’ and ‘not skills’ and not things only they can offer and isn’t respected and those less ill just ask for it then call whatever they decide to do with it ‘work’ as if it’s more than the former. Well it isn’t if it isn’t getting the nuance of it and isn’t getting the needs of those being asked to put stories across right and taking the time to hear the complexities of what would make something actually helpful vs not . Or worse if what is asked for on the basis of using their stories isn’t what they wanted. Or who they are. Which is misrepresenting then.

And why you don’t just do knee jerk send in your sob stories without actually having a stage where people are properly heard privately and campaigns being composed on how best to achieve a move forward. That’s just saying ‘look at these poor people’ to justify what? A charity existing that does what for them ? Those questions need answering first don’t they?

And then why can’t the campaign be about what x charity is doing, asking for or sorting y and how they’ve done the work to make sure it’s the right thing and nuanced to really help not just be ‘doing something’ and then those who it would transform the lives of being able to talked on how it does that. And who they are and why it matters to them.

If it is a Medicaid issue to do with invisible illnesses then is this specific to that , and why does it need to be public at first rather than indeed more survey based to really hone down more precisely who needs what and where things go wrong in access etc.

Then if campaigns that are either to public or to government are made then the issue peoplecmightnt understand exists can be better explained by careful messaging so those on the receiving end understand what the issue is . This is putting the load on a few individuals to try and get those across instead when the bigger organisation isn’t and yet it’s just ‘their story’ not them trying to within those doing the job the bigger organisation isn’t isn’t doing .
 
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