Maybe campaign isn't the right word, it's more of a theme, very close to #MillionsMissing. It's gaining some steam, I've been seeing more of it lately. So basically #NotRecovered on social media with hashtags. Eventually some right combination of words will resonate and gain more presence. And found this video today: https://twitter.com/user/status/1791171136530551213 Not sure if related to this account, but looks like it:
I hope it gains traction. And you can be certain that Freddie and Brian would have approved of the music choice. From Wikipedia —