Workwell and others have a major conflict of interest as it is one of the few services they offer.
Patients in the US are in such a difficult position as it seems objective evidence of disability is required to get a lot of disability payments.
Maybe but as they operate in the USA - which I get the impression is more litigious, but is also a commercial market (whereas socialised medicine this might be harder because of all the ideology that gets in the way there) - then I think they will want to be up with the facts on this in order to develop what they offer and evolve it at the same time as covering themselves re: careful methods and 'did all they could to be safe'. They need to keep it 'moving on' to stop competition.
CPET is probably copyable if you run it in a not very technical way with an eye to safety, but their very business model will need to mark out that this isn't the same thing for all sorts of reasons some of which we are all too aware of. Otherwise you'll have discounted cut-down versions on a budget entering the market (from local gyms or HCP centres etc).
I also expect there is limited business opportunity in this vs being so knowledgeable you can contribute to the actual management of people's condition vs a one-off test (and so it's really not worth risking being sued on that/reputation issues when they go off to someone else after getting results for 'treatment/management'). I'd imagine they are as interested as us in looking into harms and safety not just for this but because of the reputational issues even if a copy-cat version caused harm etc. and the impact that would have on the longeivity of all their work (they don't just do ME/CFS and CPETs I believe).
I think their being able to properly map PEM over long periods of time and the possibilities this or other areas they look into can provide into research and developments in the future is probably more 'the business' but getting people in to do 2-day CPETs has to be funded/viable at the same time in order to get anywhere? They are still exercise physiologists aren't they rather than a company offering technical tests as the 'mission statement/reason for being'? I know as things expand these emphases can change which do lead to different models and changes in direction and staff work etc.
That is just my top of head thoughts so interested to hear other things I haven't thought of as I can see the pressure short-term certainly of bottom lines, particularly if there is a quarterly revenue type thing behind them or investors or whatever the funding base and make-up is?
EDIT: If they can measure PEM and how long it lasts in individuals (ie their own individualised testing) they can inform if not 'recovery' but adjustment plans from mapping how different types of people did (with different exertion loads and plans for xyrs after testing) - they stop ME/CFS disability from being a declarative yes/no with a black box for patient (and being believed) on how much they can do/rest they need to not hurt themselves more longer term.
They can map actual recovery-non-recovery stats how they should be ie improvement and decline as much as 'recovered and not recovered'. They can be the test of what treatments actually improve the disease long term if they are found (so we don't have 'felt better at 6mnths' then everyone drops off a cliff as it was just hiding the effects of exertion medium-term). They might get good enough at the data to pick up on pointers where to look research-wise or shorter-term indicators a treatment might seem good for one function but is likely to end in bounce-back etc.