nah, in most areas I worked in anyone who was trying to push ambiguous terms eg like 'storytelling' as buzzwords, would super-quickly get pulled up and asked for precision in what they mean. Particularly in job interviews for anywhere worth its salt/not a niche small agency or tiny dept with a boss that loved that BS and most avoid.I’m sure it’s well intentioned and am willing to give them the benefit of the doubt because of their other work and discussions on here.
But taking about rehabilitation and using phrases like “complex, heterogeneous & multisystem“ with no evidence is really unhelpful and potentially damaging. It seems to contradict the aims of the letter about BACME’s approach. We know how these terms are used against us and used to muddy the water.
Many of us in our professional careers have gone to a conference and got caught up with whatever hot topics were doing the rounds in that bubble. Then returned to our jobs talking about them before realising it was all bullshit. But it’s a concern if these were the themes that were going around at this conference.
No... what are we actually talking about doing. What are the results of that. WHo specifically are we targeting. Have we checked what harms and what helps.
Some of the stuff might sound like buzzwords but something like segmentation is very specific and most of them are used because they are 'does what it says on the tin' terms. Like failure demand. Deliver something crap that harms and makes things worse and you make more work until the point all someone is doing is replying to the results of people wondering where their parcel is instead of working towards getting parcels somewhere on time.
Last edited: