Research.
At the moment there is a great campaign and some efforts by charities, but in my view it lacks a realistic target and a realistic plan on how to get there. It needs greater coordination and focus, and Sonya is the only one in my opinion who can provide it. It seems to me that Sonya is the ME CEO and Charles Shepherd the ME medical adviser. They (and I also think you) and others need to try to find a way to increase massively, realistically, in a way that provides value for money, research into the illness. There are good people out there ready to do proper research (including Chris and eg Danny Altmann).
How do we get it done?